Friday, November 9, 2007
By: T. Detty
Adsense is a great marketing method that can be quite effective for your business.
It involves advertisements for your business being posted on the websites of others. In a world where millions access the internet every day, this type of marketing is very effective. It has the potential of generating more traffic to your website. A percentage of that traffic will likely result in an increase of sales for your business.It is less expensive that other types of marketing because you only pay when a consumer clicks your link from
one of the websites you are advertising on. This is a great opportunity for new businesses, small businesses, those on a low marketing budget, and larger businesses that are looking at ways to market their products or services while cutting out unnecessary costs. Take a moment to look at various websites on the internet. I am sure you will find several sites that offer advertisement links for other businesses. You will also notice they look professional and attractive. Are you ready to give advertising with Adsense through Google a try? The process is very simple. You will need to go to www.AdWords.com. Here you will complete a detailed application. It is important to use relevant keywords for your products or services as this is how matches will be made to relevant websites who will be posting your ads. Google Adsense offers great tutorials to help you select the right keywords for your business. Google Adsense allows you to create your own ads just like you would for any other type of advertising campaign. They program allows you to format for specified languages and geographic locations. Once the ads are posted on various websites consumers can choose to click on the link and be directed to your website. This is the only time you will pay an advertisement host website. When you set up your ads, you will decide how much you are willing to pay per click on your advertisement. You will also have the opportunity to change and edit your advertisements any time you like. If the advertising is going well you might be able to increase the amount of sites you advertise on.There is a five dollar activation fee for each new business to set up an account on Google Adsense. Most credit cards can by used for payment as can Paypal and Post-Pay. There is no minimum dollar amount you have to pay each month. Again, you only pay for when consumers click on your link from a website you are advertising on. If they access a webpage with your advertisement on it and read it but donâ€™t click on it, then you pay nothing. As with most other types of business, there are scammers out there waiting to take advantage. Click fraud is a problem with Adsense advertising. Click fraud involves setting up a system to click on advertisement links or doing it manually to earn more money from the business that is advertising. Another reason click fraud is done is to damage competitors by clicking on their ads, knowing they will have to pay out more money. If you participate in Google Adsense for your advertising needs, it is a good idea to purchase Click Fraud software for your own protection. Google also works very hard to monitor such fraudulent activities. To get the most out of Adsense advertising with Google, make sure you purchase Click Fraud software to minimize your risk of being taken advantage of by those out to make money at your expense or competitors wanting to see you waste earnings on high marketing bills.